Mazda Shinari 2010 : Concept

Another four-door sports coupe can love or hate. We are talking about a car Mazda, whose debut was held in the Italian city of Milan. New Shinari - a four-door concept car, which illustrates the design direction of Mazda, which the company intends to take to develop its future cars. This line combines the styles Mazda studios in Germany, USA and Japan.

With the launch of a new concept Mazda also announced that the language of its new brand design will be described in words Kodo, which in Japanese means "soul of the movement." Commenting on the new design language, Ikuo Maeda (Ikuo Maeda), chief designer of Mazda Motor Corp. said: "This development will lead to design the next generation of Mazda, as well as bring in new elements."

Mazda is taking bold steps for themselves in this new concept, and that further reinforces the impression that the announcement that they will also work on improving the quality of the interior for future cars: "We want to play on the same field that BMW and Audi. We want to achieve the same level of quality. " Well, it remains quite a bit, is not it?

Mazda" finished block with a multimillion loss

Net loss of one of the largest car manufacturers in Japan - "Mazda Motor" - for I quarter 2009-2010 financial year ending 30 June. was accounted for 21.52 billion yen ($ 229 million), while during the same period a year earlier the company gained a net profit of 14.98 billion yen ($ 159 million).
Sales of "Mazda Motor" for I quarter 2009-2010 financial year fell by 44.5% - up to 428.23 billion yen ($ 4.55 billion), compared with 771.83 billion yen ($ 8.2 billion) a year earlier. Operating loss for the period amounted to 27.98 billion yen ($ 297 million), while in the I quarter of 2008-2009 financial year the company received an operating profit of 28.26 billion yen ($ 300 million).

"Mazda" connects losses during the reporting period, in particular with the global economic crisis that led to falling demand for cars.

Remember, the net losses of the group "Nissan Motor Co." on the basis of I quarter 2009-2010 financial year amounted to 16.5 billion yen ($ 170 million) against a profit of 52.8 billion yen ($ 540 million) received during the same period a year earlier.

Profit before tax "Honda Motor Co." on the basis of I quarter 2009-2010 financial year fell by 97.6% - up to 5.46 billion yen ($ 57 million), compared with 224.22 billion yen ($ 2.36 billion) a year earlier.

Sales volume "Honda Motor" for the reporting period decreased by 30.2% and amounted to 2 trillion yen ($ 21.03 billion), while in the I quarter of 2008-2009 fiscal year, sales totaled 2.87 trillion yen ($ 30.19 billion).

Also remember a net loss for the second-largest car manufacturer in Europe, "PSA Peugeot Citroen SA" in the first half of 2009 amounted to 962 million, while during the same period a year earlier the company gained a net profit of $ 733 million.

Mazda is preparing a super-compact sports roadster

This story was repeated hundreds of times. The manufacturer creates a compact car. He likes it succeeds, it is sold. And then the producer of all ports, making it bigger and heavier, I am sure that it is the buyer's needs. The fact that this is the need of the manufacturer - to sell more expensive cars are usually not described. And, as a rule, the second car is not very successful.

Fortunately, in the case of the roadsters Mazda MX-5 that did not happen. Even when she appeared rigid folding roof, MX-5 remains the same.

Now, engineers and marketers Mazda decided to go even further to meet the customers and create more compact roadster - MX-2.

Given the fact that the MX-5 does not have a lot of surplus places, the only thing through which you can reduce a car, this engine. It was expected that the new engine will be from 700 cubic centimeters to 1.6 liters. However, due to turbocharger power will be at a decent level - about 160 liters. with.

The drive is likely to be a front. However, closer to the launch of a car, the 2010, this issue will be more clarity.