Say what you like, and the Mazda brand recognition is nearing one hundred per cent: when you look at any model of the company or there is not a single doubt in her tribal affiliation. One style, designed in the spirit of the concept of Nagare, when you create a Japanese inspired by nature, is felt even in a clumsy pickup BT-50. Now, as bolt from the sky, publicists have manifested a new press concept Shinari, which will be the prototype for all new models of the company. It turns out, Mazda may be quite different.
Despite the fact that the new models, which will resemble Shinari, wait a long time, something we can say right now. First, cars Mazda will aggressively. The cunning squint headlamps, sports posture - all in sedan suggests that the way he will behave like a bully. Secondly, the company will pay a lot more time quality interior. Of course, the concept of this conclusion has nothing to do - on the inside slip Derek Jenkins, head of North American business unit. According to him, today, the buyer requires a much higher quality interior, and Mazda can he provide it. Moreover, on this front, the Japanese decided to compete with anyone else, but with ... Bavarians! Jenkins believes that in the near future new models Mazda will be able to wipe your nose on the quality of interiors very BMW.
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